You’re preparing to shoot, edit and publish promotional video content for your business. Should you hire a professional Video production company (and, in doing so, set aside a reasonable budget) or do it yourself in-house?
This is a question thousands of small business
owners ask themselves every year. After all, if your smartphone can shoot 4K
video and your laptop comes with basic editing software, what use is a
production company?
As simple as video production sounds on paper,
the reality is much more complicated. From recording audio that’s clear,
balanced and hiss-free to shooting video that looks professional, there are
numerous advantages to hiring a production company over a DIY production.
Below, we’ve listed three of the biggest
advantages of outsourcing your video production, as well as simple explanation
of why it’s almost always in your best interests -- especially as a small
business owner or startup founder -- to do so.
Professional expertise
It’s the age of YouTube -- an era in which
anyone with a smartphone can shoot video. But can they do it well? While a
sleek, professional video can help your business grow, video that looks and
feels amateur often does more to hurt your reputation than to help it.
When you hire a professional best video production company , you gain access to years (or, in some cases, decades) of experience
across hundreds of projects, massively increasing your chances of getting a
positive response from your content.
Better production equipment
Sure, your iPhone can shoot 4K video. If it’s a
newer model, it might even be able to shoot in slow motion. But can you control
the aperture for the ideal background bokeh? Can you adjust the white balance
for footage that looks and feels consistent and natural?
More importantly, do you have access to a
variety of lenses, letting you capture each scene in the best possible field of
view?
While smartphones might be okay for recording
simple video, they’re definitely not enough for professional video designed to
represent your brand. Even a prosumer-level DSLR or modern mirrorless camera
has its limitations without the correct lenses and lighting equipment.
Hiring a professional video production company not only means
you get their expertise -- it also means you get access to their cameras,
lenses, microphones and editing suite, all of which play an important role in
helping your business produce professional, effective video content.
Fewer complications
Producing video can be a stressful process,
especially as a first-timer or hobbyist. From camera issues that affect the
quality of your footage to sound issues that leave you with muffled audio or
hiss, it’s easy for a single beginner mistake to set your project back by several
days.
Professional video production companies don’t
just have the expertise and equipment -- they’re also familiar with the most
common video production mistakes and know exactly how to avoid letting them
delay a project. The end result? A faster, cheaper production with fewer
setbacks.
Work with our Manchester video production company
Based in Manchester, we produce high quality
video for a range of businesses, organisations and other clients. For more
information about our services or to request a quote for your video production
project, please contact us now.
